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Strategy Development for Cubby's Burgers

Background:

Cubby's Burgers, newly established at the intersection of 45th and 10th Avenue, is navigating the challenges of building customer traffic in a competitive urban environment. With the implementation of a congestion tax anticipated in the summer of 2024, there are concerns 

Objective:

Formulate a comprehensive strategy to enhance Cubby's Burgers' market presence and customer engagement while mitigating the adverse effects of the forthcoming congestion tax.

Deliverables:

Marketing:

Customer Experience

Customer Experience

Develop targeted marketing initiatives that capitalize on the restaurant’s strategic location.

Expand digital marketing efforts to increase brand visibility and drive both in-person and online sales.

Customer Experience

Customer Experience

Customer Experience

Innovate customer experience enhancements to increase retention and loyalty.

Financial reform

Customer Experience

Financial reform

Optimize operational efficiency to counteract the financial impacts of the congestion tax.

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